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U I Hospitals consider ad campaign amid hospital competition
University Hospitals plans market research on perception and services with a potential ad campaign, facing criticism from Cedar Rapids community hospitals. Stakeholders warn ads could shift patients away from local providers, while U of I officials insist the effort gauges market understanding and does not aim to compete unfairly.
MENTIONED IN THIS ARTICLE
Mike Humbert
St. Luke’s Hospital
Cedar Rapids
St. Luke's
Humbert
Rhodes
U of I
Iowa
Mayo Clinic
College of Medicine
University General Fund
Ronald R. Reed
Mercy Hospital
Iowa City
Ing
Reed
Community Medical Services Inc
Mary Sue Coleman
Association of American Medical Colleges
Washington, D.C
John Parker