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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Oct 13, 1948
Page
16
Hi-lex Company announces the discovery of ingredient X completing a two decade research program to stabilize chlorine in household bleach. The new component provides uniform action from top to bottom, making the product gentler and safer with consistently whitened clothes. Homemakers are urged to follow label directions.
Marie Carlson superintendent of the Junior League Day Nursery in Omaha Nebraska urges constant germ control programs in all child care sites. She notes daily thorough cleaning and sanitary bathrooms and toilets with Hi lex Bleach praised for deodorizing and disinfecting.
A nineteenth century style household advice note urges thorough toilet and tub cleaning. It recommends swabbing, flushing, and using Hi-lex with water, then letting surfaces dry. Emphasizes precautions to keep children healthy and prevent germ spread.
A vintage instruction describes using Hi lex containing ingredient X to restore whiteness to cottons and linens. It explains rinsing fabrics, soaking fifteen minutes in a two tablespoon to quart solution, and rinsing in clear water before drying or ironing. It also notes general bleaching ratios for machines and tubs.
An unbiased survey shows Milwaukee homemakers buy five times as much Hi-lex as the second place bleach. Hi-lex has stood as a premium quality product for twenty years, gaining outstanding leadership in many important cities.
A dairy operator praises Hilex for sanitation, claiming thorough disinfection for Grade A milk production. The testimonial cites mixing one cup in eight gallons of water for equipment cleaning and notes use in laundry and kitchen cleaning as well.
Mrs J J Mulcahy of Dallas Texas shares a practical tip for automatic washers. She advises washing as directed then rinsing and separating clothes to be bleached, using warm water, a 10 minute cycle, and adding one cup of Hi-lex mixed in a quart of warm water once the washer fills.
The user describes preparing a ready mixed Hi-lex solution in a covered quart jar. They mix one tablespoon of Hi-lex per quart of water to create a convenient touch-up cleaner for surfaces like stoves and refrigerators.
Mrs P L Pares of Omaha Nebraska reports that a small amount of Hi-lex Bleach in her dog's bath water removed all traces of animal odors. She notes her dog now has the run of the house and she likes pets again.
Mrs Florthine Garcia of Paul Minnesota extols Hi lex Bleach for whitening natural woodwork such as bread boards and other unpainted surfaces She says nightly use cleans and deodorizes by rinsing the cloth in water and rubbing lightly to disinfect surfaces and fabrics
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