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Ford courts young women to boost Mustang and Falcon ads
Ford studied how airline hostesses influence buyers and arranged promotions with seven major carriers to have hostesses advertise the Mustang and Falcon. The effort followed reports that young women preferred sports cars for style and handling, while dealers note that husbands still drive the final decision in many families.
MENTIONED IN THIS ARTICLE
Ford
Jacque Passino
Airlines
United
American
TWA
Braniff
Northwest
Continental
Western
Falcon
Mustang
Passino
Chevrolet