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Automobiles and Women They Really Mix
A feature on the role of women in car purchases. It cites Hap Hazzard of Campbell-Ewald and various surveys showing women as major drivers of demand, valuing dependability, interior styling, and comfort, with statistics on female drivers, ownership, and spending. It notes shifting trends toward appealing interiors and mentions Ford and the Mustang.
MENTIONED IN THIS ARTICLE
Krave
Milady
Genevieve
Hap) Hazzard
Campbell-Ewald
Chevrolet
Miss Hazzard
General Motors Owners Relations Department
Hap Hazzard
America
Damon Woods
Ford