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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Oct 09, 1932
Page
4
The 1933 line features a 12-tube super heterodyne console set with tone dynamic speaker and super power tubes. The veneered walnut cabinet is praised as a home beauty and value item offered with Sears budget payments. Models include Adrian Cromwell Warwick Roland and Little Sussex.
General Electric emphasizes tone quality as the key factor in its radio sets. Easton and Mr. Arthurs, long affiliated with Heins Radio, now run the shop at 102 Third Avenue SE, offering RCA Radiotron tubes and a full radio line.
A discussion on radio shopping warns buyers to consider maker reliability and service. It emphasizes four key requisites: value, quality, engineering, and dealer support to avoid depreciation and upkeep costs and extend trade-in intervals.
Radio studios remain a top New York attraction with long waits as fans seek access to stars like Kate Smith and Harry. The popularity signals strong interest in radio personalities and live shows.
Stanley Reeder, service manager, envisioned Cedar Rapids needing a radio service station for dealer and user service. Local dealers seek to provide both, while a Chicago NBC staffer McQueen complains about lack of beans in a bean quick as pudding, with Secretary Mills mentioned.
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