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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Nov 30, 1978
Page
11
Nationwide taste tests compared MERIT 100s with leading high tar brands. Results show a majority of MERIT 100s smokers rate the low tar brand equal to or better in taste than cigarettes with up to 70 percent more tar. Interviews corroborate satisfaction.
Report notes that 85 percent of MERIT 100 smokers find the switch easy and that a large majority do not miss high tar brands. Nine of ten users do not consider other brands, asserting MERIT 100s satisfy over long use, presenting MERIT as the real alternative to high tar smoking.
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