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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Nov 12, 1980
Page
17
In blind taste tests with brand identity hidden, smokers favored MERIT low tar as equal to or better than leading high tar brands. A 3 to 1 preference emerged when tar levels were shown, and 9 of 10 former high tar smokers who switched to MERIT continued to enjoy it.
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