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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 18, 1939
Page
2
The St Clair Appliance Store is newly selected as the only authorized GE dealer for sales and service in Cedar Rapids. It has moved to 313 Farst Avenue S E to serve customers with major home appliances.
The ad touts General Electric as the leading refrigerator maker with 28 years of refrigeration experience and a history of hermetically sealed units. It cites 2.5 million sealed units sold, over a million in service, and improvements in capacity costs speed and noise. It forecasts savings and invites attention to a special opening with old merchandise credit.
General Electric promotes 1939 refrigerators with Selective Air Conditions to preserve frozen meat vegetables and general storage. Humidity 85 to 90 percent in Cold Storage and Vegetable Drawer aims for superior preservation at low cost and simple design, backed by GE testing and development.
The guide outlines temperature and humidity for different storage zones. It covers GE Cold Storage Compart ment at about 5 degrees F with 85 percent humidity for meats, General Storage at 45 degrees F, Sub Freezing at 20 degrees F for fowl and frozen items, and Crisping Storage with 50 percent humidity for vegetables.
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