DVRs and fast forward ads reshape marketing insights
University of Iowa researcher Rob Rouwenhorst notes DVRs and social networks transform advertising while core marketing truths endure. His doctoral thesis shows viewers recall zip sped commercials at 300 percent better than normal speed, as they avoid fast forwarding to retain program momentum.
MENTIONED IN THIS ARTICLE
Ine Gazette
Owa City
University of Iowa
Facebook
Rob Rouwenhorst
Tippie College of Business
Rouwenhorst
Aging research suffers as budget cuts squeeze NIH funding
A shrinking NIH grant pool leaves five of six applications unfunded this year. The report warns aging research faces heavy losses despite a growing elderly population and rising dementia risk. Dr. Sam laments that Alzheimer’s is not prioritized over diabetes, heart disease, or cancer in funding debates.
MENTIONED IN THIS ARTICLE
Associated Press
Washington
National Institutes of Health
NIH
Francis Collins
Sam
Cedar Rapids native to lead global agency
Cedar Rapids native John Lipsky has been named acting managing director of the IMF after Domingue Strauss-Kahn faced sexual assault charges. Lipsky, 64, previously served as first deputy managing director and was a longtime JP Morgan banker.
MENTIONED IN THIS ARTICLE
Cedar Rapids
K Muimdete
David Lodge
John Lipsky
Washington High School
International Monetary Fund
John
Lodge
Guaranty Bank & Trust Co
Lipsky
IMF
Domingue Strauss-Kahn
Manhattan
Iowa Senate passes late term abortion bill on party lines
The Democratically led Iowa Senate approved Senate File 534 by 26 to 23 to limit late term abortions. It requires specialized outpatient surgical facilities to gain state approval only near five neo natology centers in Cedar Rapids Des Moines Davenport Iowa City. Critics say the bill aims to block LeRoy Carhart’s planned Council Bluffs clinic and prefer House File 657 banning abortions after 20 weeks.
MENTIONED IN THIS ARTICLE
Gazette
Les Moines Bureau
DES Moines
Iowa
Senate
Cedar Rapids
Davenport
Iowa City
Nebraska
LeRoy Carhart
Council Bluffs
Terry Branstad
House
Sen
Roby Smith
R-Davenport
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