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New MERIT low tar cigarettes tout enriched flavor claim
Philip Morris promotes MERIT at 9 mg tar with Enriched Flavor claiming 60 percent more tar in competitors. A Consumer Opinion study from American Institute of Consumer Opinion cites taste superiority versus leading low tar and menthol brands with at home testing and broad smoker involvement.
MENTIONED IN THIS ARTICLE
American Institute of Consumer Opinion
Philip Morris
Richmond Research Center
American Institute of Consumer
Brian
Philip Morris Inc
Richmond