Retailers Plan Aggressive Summer Promotion Push
New York based survey of 112 key retailers across 54 markets shows anticipated summer sales rise five to ten percent over 1953 with 36 percent aiming to meet last summer's levels. About 90 percent plan to maintain or increase summer ad budgets, daily newspapers seen as first choice for 85 to 100 percent of budgets, and retailers expect stricter merchandising to boost 1954 sales despite uneven weather and late-season clearances.
MENTIONED IN THIS ARTICLE
the Gazette
New York
Bureau
Bernard F. Gimbel
Gimbel Brothers, Inc
Newesams
Early Falls Bureau
Rock-Hounding Wives and the Boulder Border Challenge
The writer jokes about his wife Elizabeth leading rock-hounding efforts, filling yards with boulders for a rock garden and border. He recounts hauling heavy rocks, urges hoisting gear, and notes the contrast with Washington’s high electric light use.
MENTIONED IN THIS ARTICLE
Bever Avenue
Elizabeth
Border
Rock Garden
Why Civil War Reverberates Through Time in Concord
A Concord letter from Greenville, Mississippi asks why the Civil War happened. The note reflects descendants questioning the war’s purpose and origins, illustrating lingering curiosity about 1861 events.
MENTIONED IN THIS ARTICLE
Concord
N.H
Concord Chamber of Commerce
Greenville
Miss
Summer in America Free for Every Family to Roam
A nation enjoys summer of leisure with children at play and plentiful ice cream. Citizens relish freedom to fish and travel while contrasting life under totalitarian regimes. Neighbors vacation, families picnics, golf, baseball, and races fill days in wholesome abundance.
Also Mentioned on This Page
Choice
Bureau of Advertising
American Newspaper Publishers Association
Edward H. Burgeson
Pane
Pennsylvania
Spokane
Wash
Rivne
Tremblechin
Henry
John Reynolds
Linn
Delaware
Jones Counties
Johnny
Washington
State of
the Union
Standard Appliance CO
Admiral
Rae
Dial
Cedar Rapids
Second Avenue
Tenth Street
Edgar A. Guest
America
75Cat Hardware
Herbel CO
The
Builders Department Store
Center Point Road
Shell
Shell Research
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