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Ad mobiles hit the streets in new advertising trend
California firms pay drivers to wrap personal cars with ads from ice cream to Internet services. Some offer free wrapped cars, others pay 300 to 400 dollars monthly. Critics call it creeping commercialism while supporters cite self expression and ad revenue. Linda Morrison’s yellow Beetle is wrapped with Mobile Engines ads.
MENTIONED IN THIS ARTICLE
Mark Crispin Miller
New York University
Linda Morrison
San Jose, Calif
Dreyers Grand Ice Cream Inc
San Francisco