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Blue Apron bets on fairy tale veggies as core of meal kits
Blue Apron plans to buy half a million pounds of fairy tale eggplant this year and aims to repeat with 40 other specialty crops. The startup, backed by venture capital, pursues a model of delivering curated recipes and portions to bypass supermarkets, fueling rapid growth and options like HelloFresh and Purple Carrot in a crowded market.
MENTIONED IN THIS ARTICLE
Goshen
N.Y
Atlas
Blue Apron
Plated
Sun Basket
HelloFresh
Jamie Oliver
Marley Spoon
Martha Stewart
New York Times
Mark Bittman
Matt Salzberg
Matt Wadiak
Ilia Papas
Wadiak
Jersey City
N.J
New York
SoHo
Fiona O’donnell
Mintel
Slice Intelligence
Papas