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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Jun 04, 1982
Page
11
Extensive research shows MERIT matches leading higher tar brands in taste. In blind tests smokers rated MERIT as good or better, with two of three choosing MERIT for low tar and good flavor. A follow up finds 9 of 10 former higher tar smokers say MERIT makes switching easy and preserves taste.
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