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Labels not so scary for cigarette sales
The largest tobacco firms expect cigarette revenues to dip less than 1 percent in 2013 after new FDA warning labels on packs. IBIS World projects modest impact despite grim images, while warnings could alter branding emphasis and reduce Marlboro’s pack distinction amid Altria ownership.
MENTIONED IN THIS ARTICLE
Richmond, Va
U.S
Food and Drug Administration
Ibis. World
Ibis World Cigarette and Tobacco Industry
Mary Gotaas
FDA
Deborah Mitchell
Center For Brand and Product Management
The
University of Wisconsin
Mitchell
Marlboro
Altria Group Inc
Philip Morris USA
U.S. Food and Drug Administration