Gazette offers complete advertising service and staff growth
The Gazette advertising department describes its half century of development from a simple space sale to a full service operation. It highlights copywriters, art layout, and coordinated steps from soliciting ads to print. Managers Franklin Katterjohn, Raymond Rutherford, and Charles Moore lead local display, foreign display, and want ads respectively.
MENTIONED IN THIS ARTICLE
Ing
John Dry Goods
Gazette
TV Rapids
Gazette Force
The
Gasette
Fim
Cedar Rapids
Gazette Advertising Department
Franklin E. Katterjohn
Raymond H. Rutherford
Charles Moore
Want
Montteur
Charles C. Roy
Franklin E. Ratterjohn
Mildred Thomas
Ray Rutherford
James S. Frear
James Supple
George McCollister
Fred Witousek
William Sanford
Leonard Bohne
George Penrod
Stereotyper Craft At The Gazette Foundry
In the sweltering Gazette foundry a team of stereotypers works from Sept 1923 to 1926 and beyond. They relay a complex process from mat to finished plate using the Pony Autoplate system. The crew includes Tommy Caldwell and Sumner Spencer among others with varied naval and print backgrounds.
MENTIONED IN THIS ARTICLE
Gazette
L. T
Tommy” Caldwell
the Gazette
Caldwell
Great Lakes
The
Republican
Cedar Rapids
Moline Daily Dispatch
Sumner Spencer
Gazette Force
Orville L. Kelley
Force
William Dougherty
Stereotyping Dept Link Between Press And Composing Rooms
The stereotyping department keeps The Gazette functioning by enabling fast high quality production. It speeds presses and allows illustrated pages and ads to appear. without it the paper would resemble early Gazettes with few images and slow layouts. The process involves planing, molding, and backing to create stable type metal casts for printing.
MENTIONED IN THIS ARTICLE
Gazette
Gazette Force
Auto plate speed boosts Gazette stereotyping in foundry
The Gazette typography staff sped up page production by using an Auto plate machine and dry mats in the stereotyping room. A page from composing to press now takes seven minutes, with multiple casts daily for front pages and sections, improving print quality and efficiency.
MENTIONED IN THIS ARTICLE
Gazette
Gagette
L. T
Tommy” Caldwell
The
Gazette Stereotypers
Old Industry Revived By Repeal In Auburn
In Cayuga county a once dead industry was revived as flag cutting for caulking barrels and containers resumes. Grassy filaga grows near Auburn and supplies material for the trade as workers anticipate an early return of beer.
MENTIONED IN THIS ARTICLE
Auburn
N. Y
Cayuga County
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Young Men’s
A. L. Woerderhoff
Fair Shoe Department
Firestone Rubber Footwear
Children’s Great Scott
Paramount
COATS
Kline
Paraamount Special
Wes