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Cedar Rapids Gazette in Cedar Rapids, Iowa

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Newspaper

Cedar Rapids Gazette

Location

Cedar Rapids, Iowa, United States of America

Date

Jan 01, 1933

Page

3

Gazette offers complete advertising service and staff growth

The Gazette advertising department describes its half century of development from a simple space sale to a full service operation. It highlights copywriters, art layout, and coordinated steps from soliciting ads to print. Managers Franklin Katterjohn, Raymond Rutherford, and Charles Moore lead local display, foreign display, and want ads respectively.

Ing John Dry Goods Gazette TV Rapids Gazette Force The Gasette Fim Cedar Rapids Gazette Advertising Department Franklin E. Katterjohn Raymond H. Rutherford Charles Moore Want Montteur Charles C. Roy Franklin E. Ratterjohn Mildred Thomas Ray Rutherford James S. Frear James Supple George McCollister Fred Witousek William Sanford Leonard Bohne George Penrod

Stereotyper Craft At The Gazette Foundry

In the sweltering Gazette foundry a team of stereotypers works from Sept 1923 to 1926 and beyond. They relay a complex process from mat to finished plate using the Pony Autoplate system. The crew includes Tommy Caldwell and Sumner Spencer among others with varied naval and print backgrounds.

Gazette L. T Tommy” Caldwell the Gazette Caldwell Great Lakes The Republican Cedar Rapids Moline Daily Dispatch Sumner Spencer Gazette Force Orville L. Kelley Force William Dougherty

Stereotyping Dept Link Between Press And Composing Rooms

The stereotyping department keeps The Gazette functioning by enabling fast high quality production. It speeds presses and allows illustrated pages and ads to appear. without it the paper would resemble early Gazettes with few images and slow layouts. The process involves planing, molding, and backing to create stable type metal casts for printing.

Gazette Gazette Force

Auto plate speed boosts Gazette stereotyping in foundry

The Gazette typography staff sped up page production by using an Auto plate machine and dry mats in the stereotyping room. A page from composing to press now takes seven minutes, with multiple casts daily for front pages and sections, improving print quality and efficiency.

Gazette Gagette L. T Tommy” Caldwell The Gazette Stereotypers

Old Industry Revived By Repeal In Auburn

In Cayuga county a once dead industry was revived as flag cutting for caulking barrels and containers resumes. Grassy filaga grows near Auburn and supplies material for the trade as workers anticipate an early return of beer.

Auburn N. Y Cayuga County

Also Mentioned on This Page

Ganot Montieur Tru-Arteur Gazette Press Peibsenvet Young Men’s A. L. Woerderhoff Fair Shoe Department Firestone Rubber Footwear Children’s Great Scott Paramount COATS Kline Paraamount Special Wes
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