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MERIT Enriched Flavor Cigarette Claims Unusual Tar Taste Balance
Researchers at Philip Morris used a fractometer to break cigarette smoke into over 2000 ingredients and found enriched flavor in MERIT. The ad touts 9 mg tar with perceived taste like higher tar brands and notes consumer testing showing more taste with low tar. Includes Surgeon General warning about smoking dangers.
MENTIONED IN THIS ARTICLE
Philip Morris
MERIT
Np Sorer
American Institute of Consumer Opinion
Philip Morris Lee
Richmond
Way