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Enriched Flavor MERIT Outdates Low Tar Cigarettes
Philip Morris reports a new taste discovery called Enriched Flavor enabling flavor-packed tobacco with 9 mg tar. In Richmond, scientists isolated key flavor ingredients from tobacco smoke and added them to MERIT to deliver more taste without the usual tar increase. Taste tests across 11 to 15 mg tar brands showed a majority preferred Enriched Flavor MERIT even with 60 percent more tar.
MENTIONED IN THIS ARTICLE
Philip Morris
Richmond Research Center
Sens
Philp Morn Inc
Rickwond