Personalized junk mail targets homeowners in 1989
Dick West notes a shift in junk mail as envelopes now display the recipient’s name and a personalized opening. He recalls earlier dehumanizing salutes to “occupant” and explains how mailers increasingly use name windows to lure recipients into opening, before finding the generic cemetery lot pitch inside.
MENTIONED IN THIS ARTICLE
Pavley
Arizona
West
Pavlov
Insurance vs Mutual Funds for a 50 year old investor
The adviser compares 1 year term life for a 50 year old with $6,000 coverage and a ten year mutual fund plan with optional insurance. If finances allow, combining mutual funds with term protection may be best. otherwise term insurance alone is advised. Also explains broker settlement rules for stock trades and how proceeds affect purchases.
MENTIONED IN THIS ARTICLE
Marris
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