Becoming Bill Murray: surprising branding for Fans and Followers
Nick Westergaard explains how Bill Murray builds a cult brand through unexpected moments. He urges brands to treat fans as real customers, deliver a little lagniappe, and focus on meaningful experiences that create lasting loyalty.
MENTIONED IN THIS ARTICLE
Murray
Bill
New York
Sxsw
L.A
Chobani
Charleston
S.C
Bill Murray
McDonald’s Labor Fight Centers on Joint Employer Rule
Capitol Hill debate over how much control a franchiser must exert to be a joint employer could reshape union rights at McDonald’s. NLRB considerations risk broad impacts on franchise models and small business autonomy, with testimony from franchise owners and legal scholars highlighting contrasting outcomes.
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Washington
Capitol Hill
America
McDonald’s
National Labor Relations Board
NLRB
Defendmainstreet.com
U.S. Senate
Lamar Alexander
Gerald Moore
North Carolina
South Carolina
Tennessee
Health Education Labor and Pensions Committee
Moore
Paul Secunda
Marquette University Law School
Little Gym International
Cyberloafing drives productivity concerns in workplaces
The article notes productivity loss from online time at work predominates over Web use alone, with researchers finding 60 to 80 percent of online time non-work related. It discusses policy enforcement, monitoring costs, privacy considerations, and the push for clear guidelines balancing trust and productivity.
MENTIONED IN THIS ARTICLE
Kirkwood
von Maur
Hudson
Iowa Society For Human Resource Management
Altoona
Joseph Ugrin
Kansas State University
John Pearson
Southern Illinois University
Carbondale
Tami Young
Cedar Rapids
Skywalk Group
Young
CME Futures Pits Face Closure as Floor Trading Fades
A Reuters analysis shows CME floor traders temporarily revived activity after a 2014 outage. The exchange will close equity index, Dow, NASDAQ-100 options pits by June 2015 and most futures pits by July 2, while the S P 500 futures pit remains open for now. Traders recall the camaraderie and hard work of pit life as electronic trading dominates.
MENTIONED IN THIS ARTICLE
CME
Reuters
Leo Melamed
J. Mark Kinoff
Chicago
Treasury
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St. Vincent
Bill’s
Brand Driven Digital
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Organized Labor
Lydia DePillis
Washington Post
Brian.morelli
Thegazette
Chicago Mercantile Exchange Group
Tokyo