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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Feb 01, 1937
Page
9
Readers are instructed to study six cartoon puzzles on the page, each representing a familiar name. The correct names are listed below the cartoons. Participants must study carefully, then write solutions on the entry form in the lower right corner, following all on page left guidance.
A page item invites readers to solve puzzles for a chance at one of eight hundred prizes worth ten dollars each. It says the puzzle represents one of the listed names and directs contestants to write the solution in the lower right corner of the page. The long list includes Schubert Capulet Shakespeare Eastman Dewey Monroe and others.
Rules outline a national Old Gold puzzle contest with 90 puzzles per group, 1st prize $100,000 plus 999 runner prizes, weekly puzzle series starting Feb 1 1937, with entry forms from vendors or newspapers, and tie breaking rules requiring letters on community impact. Contestants must mail weekly solutions with three wrappers, may enter multiple sets, and agree to Lorillard’s final decisions.
The entry promises each contestant a personal file for weekly solutions and notes a grand prize of one hundred thousand dollars. It is issued by P Lorillard Co Inc makers of Double Mellow Old Golds and urges enthusiastic response from contest fans and sportsmanship lovers.
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