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Calendars drive gifts as business gives swell
The 1955 calendar season sees about 1 220 million calendars produced with 1956 designs already marketed to executives. Brown and Bigelow notes two thirds of a firm's yearly gross comes from this remembrance advertising, with leather goods, jewelry and glass items among top sellers.
MENTIONED IN THIS ARTICLE
Sam Dawson
New York
Cedar Rapids
House-J Large Glass Company
Brown and Bigelow
St. Paul