Television Today: Walley Cox's Quiet NBC Status Highlights TV Star Life
New York columnist Marie Torre profiles Walley Cox, a compliant NBC contract player who avoids risk, writes and crafts jewelry at home, and makes occasional guest appearances rather than pursuing a lead role. The piece touches on Cox's philosophy, past show "The Adventures of Hiram Holiday," and industry dynamics with Nielsen and various networks. It notes radio anchor Kate Smith, Ted Collins, and plans for Jimmy Dean, plus Kirk shifting from TV to Broadway and a Playhouse 90 hint about Walter Slezak's new project.
MENTIONED IN THIS ARTICLE
New York
Wally Cox
Cox
NBC
Adventures of
Hiram
Nielsen
Trendex
ARB
Lucy
Desi
Kate Smith
Ted Collins
Mutual
Jimmy Dean
CBS
Dean
Garry Moore
Oo Television
Myron P. Kirk
Kudner Agency
Milton Berle
Sid Caesar
Imogene Coca
Max Liebman
Kirk
Television Listings Snapshot Centered On Classic Shows
A mixed early evening TV grid lists 6:00 to 9:00 times featuring programs such as The Littlest Angel, Price Is Right, Danny Thomas segments, Twenty-One, Treasure Hunt, Bandstand, Queen for a Day, Comedy Time, and Mickey Mouse Club among others plus Weather and Sports notes. Several entries are partial or garbled but indicate a variety of variety shows game shows and children's programs across the schedule.
Sixteen Injured When Train Hits Car at California Crossing
At Oakley California the Santa Fe Streamliner Golden Gate Limited derailed after striking a stalled auto at a crossing. Fifteen passengers and a crewman were treated for injuries none serious. Eight of ten cars left the track, scattered along a half mile.
MENTIONED IN THIS ARTICLE
Oakley
Calif
Santa Fe ‘Streamliner
Golden Gate ‘Limited
United Press
Train hits streamliner leaving Oakland. one passenger unharmed
A Santa Fe streamliner bound for Bakersfield struck a crossing near Oakland. A passenger jumped free before impact and was uninjured while witnesses said Manuel Costa’s stalled car delayed the crossing as the train passed. The collision occurred 35 minutes after departure.
MENTIONED IN THIS ARTICLE
Santa Fe
San Francisco
Streamliner
Bakersfield
Calif
Oakland
Manuel Costa
New Fiction Arrives at Public Library in Abundant Supply
The library adds numerous titles to its circulating collection including Street of Riches by Roy Woman of My Life by Bemelmans Weather of February by Summers When the Bough Breaks by Carney Valley of the Eagles by Allen Thalia by Farrell Temple of Gold by Goldman Summer in Salandar by Bates Stigma by Forrest Sounds of Thunder by Caldwell Skye Cameron by Whitney Sacramento Waltz by Williams On the Road by Kerouac No Time at All by Einstein The Man Who Shot Wantrill by Appell Makioka Sisters by Tanizaki Kokoro by Natsume Isabel the Fair by Barnes God Boy by Cross The Called and the Chosen by Baldwin All books are two week loan with renewals unless demand is high.
MENTIONED IN THIS ARTICLE
Roy
Bemel‘mans
Summers
Carney
Allen
Skye Cameron
Whitney
Williams
Kerouac
Einstein
Man Who
Wantrill
Appell
Tanizaki
Natsume
Isabel T the Fair
Barnes
God Boy
Cross
Baldwin
Selecting Brand Names and the Vicary Test
Sylvia Porter discusses naming brands and the Vicary study. The test shows Rubinstein evokes cosmetic associations for 83 percent with Helena linked by 30 percent, while Alka Seltzer risks being confused with Bromo Seltzer. The piece analyzes distinctiveness and advertising impact.
MENTIONED IN THIS ARTICLE
New York
Materials
James M. Vicary
Vicary
Rubinstein
Helena
Alka-Seltzer
Vicary on name audits move beyond branding
The 42-year-old researcher behind subliminal advertising discusses a new twist in branding audits. He explains that name choice now uses public reaction data to refine or replace names, ensuring the brand identity remains focused and distinct amid changing products.
MENTIONED IN THIS ARTICLE
Vicary
Procter and Gamble
Executor Named for Ethel M Beach Estate in Linn County
Notice states Herschel L Beach is appointed and qualified as executor of Ethel M Beach, deceased of Linn County Iowa. Creditors and claimants are instructed to present claims to Linn County District Court clerk and debts to the executor for immediate payment.
MENTIONED IN THIS ARTICLE
State of Iowa
Linn County
Ethel M. Beach
Iowa
Hose
Notice of Annual Meeting of Peoples Bank and Trust Co
Notice announces the annual stockholders meeting at the bank office Cedar Rapids Iowa on August 1958 at 4:00 PM for election of directors and other business. Ervin F Fapaner vice president and cashier signs notice.
MENTIONED IN THIS ARTICLE
The
Peoples Bank and Trust Compan
First Street
Cedar Rapids
State of Iowa
Yeas
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Back Vicary
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American Telephone and Telegraph
110Th Street
Herschel L. Beach
Xecutor, ‘Bleakley and Terpstra, Attorneys
Solliege Communty
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Johnson
MD Son
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Oytion
Elec
Said
College of Sonmedy
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Tionese
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Resolu-ion
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TETRA
Singer Sewing Center
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Town & Country Shopping Center
ALUE
Durastron
COURS
Maico
Ervin F Fapaner
Empire
Prin
Morris
Smulekoff
Dieman-Bennett Dance School
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Eleanor Steb
Voice OF Firestone and
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Kcrg.tv
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