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MERIT Cigarette Breakthrough Signals Low Tar Taste Triumph
In 1976 the MERIT brand introduced a lower tar cigarette with Enriched Flavor and impressed smokers nationwide. Tests showed MERIT delivering similar taste to higher tar brands, leading to rapid trials, long lengths, and growing shifts from high tar competitors. By December 1977 many smokers already favored MERIT over high tar options.
MENTIONED IN THIS ARTICLE
American Institute of Consumer Opinion
MERIT
Maxwell
Merit Cigarettes