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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Dec 10, 2000
Page
43
Visual impact matters for business signs from color and contrast to mounting and lighting. Readability depends on size, distance, and layout with horizontal lettering for moving traffic. Avoid unreadable colors, slanted or mixed sizes, and clutter, and feature clear branding and offerings.
Small business owners should plan holiday gifts for customers and staff to strengthen relationships and encourage future growth. Practical gifts with branding, food baskets, or discounts can build goodwill. consider personalized options and tax rules under the Internal Revenue Code.
Orlando entrepreneur Bergstrom teaches manners to executives, arguing proper etiquette builds self confidence and poise, giving small businesses a competitive edge. Experts warn civility declines amid cell calls, blunt greetings, and rushed corporate culture, noting thank you notes and polished introductions still matter.
The piece urges small business owners to review 2000 and 2001 tax outlook now and consider accelerating or deferring income. It outlines strategies such as speeding year end billings, delaying revenue, timing deductions, and using credit to fund purchases while noting cash accounting rules and a 30 day prepay limit. It cautions against overextending finances and stresses sound business decisions.
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