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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Aug 23, 2000
Page
23
Fashion briefs boast home spa recipes using Vaseline for foot scrubs and moisturizers. It highlights Golden Door foot scrub from Telluride and Soft Sense lotions, plus Salsomaggiore Spa water claims and Terme di Salsomaggiore products. Includes ordering via Henri Bendel in New York.
Calvin Klein rolls out a two step beauty system by Dr Patricia Wexler aimed at all skin tones and types. The line starts with a purifying cleanser and a moisturizer with antioxidants and SPF with prices from 16 to 30 dollars. L Oreal introduces Kids Swim Shampoo to ease post pool hair wash. The tear free formula removes chlorine and minerals, conditions hair and detangles priced at 2.99 for 9 ounces.
A Lands' End survey shows parents prioritize price and quality while children seek style and comfort in school clothing. Key findings include 93 percent of parents valuing price and quality as top priority, versus 3 percent of kids.
A regional overview notes Southern California hosts budding entrepreneurs who could struggle elsewhere. With seeds of ideas, they spread plans across the area’s supply network and factories, hoping for rapid growth within weeks.
Melody Kulp and David Reinstein launched Mellies Hair Artistry after two girls disliked heavy and flimsy barrettes. They built Velcro adorned silk flower hair decorations and Mellies Hairlights. The venture grew rapidly as sales rise toward 14 million this year, signaling a fashion accessory trend in Los Angeles.
In Los Angeles a wave of startup accessories labels leverages 24 hour demand and proximity to studios to win national exposure. Designers like Monique Moizel and Jacqueline Jarrot build micro‑brands from Beverly Center to Nordstrom while stars and stylists boost sales and press mentions drive growth.
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