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Newspaper readers skew educated and affluent
The text notes that better-educated, higher-income consumers read newspapers at above-average rates. On an average weekday 78 percent of people earning $40,000+ and 78 percent of college graduates read newspapers. For more, contact Mac Morris at the Newspaper Advertising Bureau or The Gazette Advertising Department.
MENTIONED IN THIS ARTICLE
Mac Morris
National
Newspaper Advertising Bureau
The
Gazette Display Advertising Department