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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Apr 09, 1939
Page
30
Premier Special cleaner shown in Cedar Rapids features a headlamp that lights the cleaning path. It also includes a motor driven brush, strong suction, steel handle with a switch, rubber cord, large dust bag, furniture guard, and non-marring silent casters for gentle floor care.
The 1939 Cedar Rapids home appliance show opens Monday for one week in display rooms of leading retailers and the Paramount theater lobby. It features mechanical refrigerators ranges laundry equipment and electric appliances aimed at economy health and labor savings with emphasis on a new American Standard of Living. Cooperating firms include Paul R. Kelly Montgomery Ward LuBergs Sears Roebuck Smulekoff’s Iowa Electric Light and Power Bar netts Home Specialty Newman’s Cedar Rapids Gas Rosenbaum’s.
GE Cedar Rapids dealer Smulekoff's unveils 1939 refrigerator line with redesigned styling and new utility features. A cold storage compartment under the super freezer provides lower temperatures and higher humidity for meat preservation, with an interior five to ten degrees colder than the cabinet. The unit includes tel-a-frost defrost indicator, a thristometer, flexible shelving, redesigned doors, and center-lit interior, all in hermetically sealed one-piece shells with Thermocraft insulation.
For many women the Bendix washing machine stands out for simplicity and efficiency. It automatically washes, rinses three times, and damp dries clothes while the housewife shops downtown, embodying the modern American Standard of Living.
Bendix shuts off automatically after setup and cleans itself. No hand dipping in hot soapy water needed. It can be installed anywhere in the home with flexible or permanent installation by connecting hot and cold water lines and draining over the tub or sink. The Bendix will be shown by Paul R. Kelly Co at Cedar Rapids home electrical appliance show this week.
Special compartments for safer meat storage are highlighted as miniature cold storage plants in virtually all 1939 mechanical refrigerators. These built in units aim to keep meat fresher longer by separating it from other foods and providing controlled cooling.
The Copley Estate range impresses with time saving features and beauty. Killian’s showcases it at Cedar Rapids appliance show highlighting heat control insulation folding top warming oven and utensil drawer.
Many homes suffer from inadequate house wiring causing interruptions and reduced performance. Agencies offer standard wiring tables and solutions such as dedicated appliance circuits, enough outlets in each room, weatherproof outdoor outlets, and separate circuits for heavy loads to ensure full power without overloading lighting.
Leonard unveils four series of electric refrigerators handled by Lubergers in Cedar Rapids. The Challenger Six is a low priced six cubic foot model. High end finishes include permalin and lifetime porcelain exteriors. New features include Glacier Sealed condenser, zero freezer evaporator, and improved ice cube trays with rubber grids. The line emphasizes quiet operation and energy efficiency under the moniker The Quiet Leonards.
The article emphasizes beautifying the kitchen through new ranges with gleaming surfaces. It highlights clean design, control panels, lights and timers that improve efficiency while enhancing appearance.
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