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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Apr 07, 1982
Page
13
A landmark study by MERIT reports that in blinded tests, smokers rate MERIT equal or better in taste than leading higher tar brands. When tar levels are shown, two of three prefer MERIT for a low tar with good taste blend. Nine of ten former higher tar smokers say MERIT is an easy switch.
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