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Butler Herald in Butler, Georgia

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Articles on This Page

This newspaper page contains 21 articles. Subscribers can read the full text of each article.

Newspaper

Butler Herald

Location

Butler, Georgia, United States of America

Date

Oct 28, 1913

Page

7

Advertising as a Public Agency and Market Force

The piece argues advertising is a vital public distribution mechanism shaping consumer choices. It notes billions spent annually, the shift from travel sales to newspaper publicity, and the need for merchants to advertise to move stock, attract customers, and stay competitive. those who skip advertising risk being forgotten.

Sense of smell fading across generations

Scientists warn that the kiss replaces its biological function as affection symbol and erodes olfactory ability. They say tracking enemies and hunting for food becomes harder as smell weakens with each generation, while advertising and science push a brighter future.

Must Have Merit Adage in Local Merchant Ads

The passage argues that true merit sustains advertising, noting that merchants who advertise long term cannot afford to mislead audiences, since they have much at stake in maintaining credibility and sales.

Advertising Must Be Honest and Clean

A brief quote by Arthur Capper arguing that advertising should be honest and decent. It asserts that deception harms the public and business, claiming honesty is essential because a dishonest system loses its audience, and that advertising must reflect truthful maxims or lose its economic value.

Arthur Capper

Stop Look Listen The Price of a Crossing Sign

A Pennsylvania lawyer who became chief justice crafted the “Stop Look Listen” crossing warning. Paxson, once counsel for the Philadelphia and Reading railroad, earned 10000 dollars for the inscription after lengthy legal scrutiny.

Rudyard Kipling Supreme Court of Pennsylvania Paxson Pennsylvania Philadelphia and Reading Railroad Paxon

No Delivery Day Conversation Highlights errands

Two women chat by phone about visiting each other in the afternoon. One, far from town and carless, asks for lettuce peaches cake and rolls to be brought, and to bring a violin for music for her mother to hear. She notes there is no delivery that day and she cannot reach town.

New York

MAY REVEAL BIG TREASURES AT POMPEII HARBOR EXCAVATION

The Pompeii harbor, now 4000 feet from shore and buried under 24 feet of lava and ash, may yield relics from the great catastrophe. Pliny described refugees fleeing to the sea with their possessions, likely still buried with their valuables around them. The true harbor position has only recently been located.

Pompeii Pliny

Doctors Did Not Help Her In Detroit And Philadelphia

Two women describe relief from long standing female ailments after using Lydia E. Pinkham's Vegetable Compound. Mrs. James G. of Detroit reports failing local doctors. after taking the remedy she regained health and sleep. Mrs. Chas BoExt of Philadelphia says two bottles eased premenstrual pains and backaches, with no recurrence after marriage and motherhood.

Lydia E. Pinkham Mrs. LeClear Detroit Mich James G Hunt St Detroit, Mich Philadelphia Lydia E.pinkham Chas BoExt Chadwick St Phila.,Pa

Summer Headaches Remedy Capucine Best for All Causes

Hicks capucine claims to relieve summer headaches from heat drafts feverish conditions and similar ailments. Available in bottles at medicine stores priced 2c and 5c per bottle. Advertisement notes bandbox joke about bravery and a red feather hat.

No Set Rules for Success in Selling

A veteran cautions that rigid selling rules fail to fit all cases as prosperity plans help one and harm another. He argues rules must adapt to intelligence and experience.

Good Men Are Dissatisfied And Daring Mindset

An editorial note extols self dissatisfaction as a spur for drive and success. It parodies self doubt while urging ambition. It cites a Portland physician who treated five generations of a single family and recounts a Brooklyn boy’s misadventure with a mule ending in an ambulance call.

David Harum Portland

The Sacred Ballot and a Laborer’s Prayer

A London Observer correspondent recalls a laborer who treats the ballot as sacred. He explains he marks without knowing his vote, saying he prays for God to decide and shuts his eyes as he makes his mark, trusting divine knowledge.

The London Observer

Elixir Babek hailed as cure for achy limbs pain

Mrs. E Higgins of Jacksonville Florida reports relief after taking Elixir Babek claiming five years of limb pain ended. Ads promote Elixir Babek at 50 cents via Kloczewski Co Washington DC and druggists. Also mentions Dean's Mentholated Cough Drops promising rapid relief and a quip about boomerangs in slurs.

Dean

Good Thing Advertised Prompts Repeated Purchases

A reflection on advertising shaping consumer taste. The text argues that appealing ads entice initial purchases and lead to repeat buying behavior. It emphasizes the persuasive role of advertising in guiding shoppers toward products they naturally favor.

Skimps Bets On Bantam Eggs In Collar-Box Ruse

A humorous tale features Skimps boasting of tiny eggs and a wager with Gaswell and Dukane. The men demand proof, and Skimps insists the eggs were placed in a horse collar box. The group compromises and warns Skimps the next trick could cost him his life.

Ananias Club Gaswell Dukane

Note to the Organ Blower Sparks Church Sermon

In a village church morning service the organist, irritated by the organ blower's lingering, pens a reprimand to stop. A London preacher receives the note via a choir boy after misinterpretation. The note asks the blower to stop when told, to let the music of the organ prevail.

London

They Usually Do Letting It Go Shapes Judgment On Worth

A fragment discusses a man claiming unworthiness and a woman's choice to let it go. It notes that for some women beauty is only skin deep, implying judgment based on appearance rather than character.

Did Draw The Line At That The Revolutions Leader Joke

A revolutionary figure boasts to correspondents about actions against an insurgent general. He claims capture and torture but denies implying a bid for vice presidency, framing the remarks as a pointed joke about sensational reporting.

New York Evening Post

Unconquerable Cat in Human History

The piece argues the domestic cat uniquely resisted conquest by humans. It notes cats neither submitted nor fled, instead taking benefits while refusing to do work. It contrasts cats with dogs and asserts humans cannot conquer or compel a cat.

Exchange in London Opinion cartoon dialogue prompts flirtation

A brief London Opinion caption shows a man attempting to strike up an acquaintance asking about other girls. The woman retorts that they have gone off with all the nice boys, capturing a witty social exchange.

London

Regular as the clock a barber tale

A terse dialogue mocks a barber who is both poor and dull. The speaker notes Mike is a good worker, albeit limited, labeling him regular as the clock with hourly strikes. The excerpt uses sharp humor to contrast reliability with skill.

Mike

Also Mentioned on This Page

Ek Advertising Talks United States Hunt A. B. Richards Medicine CO Sherman ED W. H. Wagner Park Place W.Y National Remedy Co Chariton Street New York City King V. Boyd E. Lye Street Kokomo Indiana Lion Preciadis Company Glasgow Bryan W.N. U Atlanta Fletcher Massachusetts Boston Bandbox Lotus Flower Lotus Flower Co Atlanta, Ga Paul Porpare Jack Cypress Avenue Troutman Street Brooklyn Paul Wyckoff Avenue New York World Cosmo Gordon Lang York Stephney East End America New Orleans Old South French Market Mills New Orleans Coffee Co., Ltd., Proprietors Winchester U.S. Ordnance Board Winchester Guns Winchester Ammunition Woodruff I Aes Farquhar Oeparatuise Ee Reeves Truff Machinery Mfg. CO Atlant Winder SAW Mill
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