Lost Desert Treasure Trails of the Goler District
The piece recounts late nineteenth century desert treasure legends from San Bernardino to Mojave. Thomas Schofield, Jamison, Fields, and Hen Moss pursue horned gold and rich vein finds in canyons near Danby, Blake, and the Goler district, with tales of ghost camps, water shortages, and repeated relocations that fueled mining fever and mass prospecting.
MENTIONED IN THIS ARTICLE
Santa Fe Railroad
Clipper Range
San Bernardino County
Danby
Thomas Schofield
Los Angeles
Sind
Schofield
Nerv
Piute Bend
Nevada
Colorado River
Fort Mohave
Jamison
Red Brother
Fields
California
Homer
Santa Fe
Homer Wash
Blake
Glan
Panamint
Death Valley
San Bernardino
Frank Goler
Goler
Mount San Antonio
Mount Baldy
Hen Moss
Moss
Hamelin
Old Hen Moss
Kern County
Mojave
Southern Pacific
Glascoman recipient of hidden conscience gift
The Minneapolis Messenger notes a Glascoman who received a $5 bill in the mail with no sender name postmarked locally, recalling a similar earlier unclaimed money. The tale suggests the guilty party may now feel remorse and intends to “make good,” alongside other brief curiosities and jokes from Harper’s Weekly and public gossip.
MENTIONED IN THIS ARTICLE
Minneapolis Messenger
Sustained Effort and Advertising for Banks
A banker learns how steady, targeted advertising builds bank growth. The piece argues for a formal advertising policy, continuous messages, varied copy, and educating the public about banking services. It warns against stopping campaigns, noting sustaining effort costs less and yields cumulative results, with profits rising when campaigns run year after year.
MENTIONED IN THIS ARTICLE
Warren R. Gilliam
Middle West
Cearly
Savings Department
Banker
Kansas
The Business Man Who Does Not Advertise
A satirical piece arguing against inaction in advertising. It links not advertising to outdated habits, failed attempts, ignorance, skepticism, and financial risk. It pairs contrasting examples about costs, methods, and perceptions to urge proactive promotion and wiser choices in business communication.
Plain language ad copy stirs buyer action
A blunt statement urges using simple language in advertisements to provoke purchases. It claims plain truth resonates with readers and can spur concrete buyer response, encouraging readers to test the approach in their next ad.
The Modern Newspaper Distinction Between News and Advertising
Louis Wiley of the New York Times discusses separating news from advertising. He warns of heavy overlap and urges editors to print news for readers, not advertiser gain, while maintaining reader interest as the sole criterion.
MENTIONED IN THIS ARTICLE
Louis Wiley
New York Times
Lydia E. Pinkham's Vegetable Compound Praised
Auburn New York resident Mrs William H Gil reports relief from ten years of nervousness after four months on Lydia E. Pinkham's Vegetable Compound. In St Cloud Minnesota Mrs Bertha M Quickstant says overwork left her unable to function until she started the remedy.
MENTIONED IN THIS ARTICLE
Lydia E. Pinkham
Auburn
N. Y
William H. Gil
Pleasant Street
Auburn, New York
St. Cloud
Minn
Bertha M. Quickstant
Refusal from D Annunzio and mixed old ads
D Annunzio declines a villa gift from Pezcara choosing self style and places. The page mixes humor about a wife and a range of vintage ads and quips including tonics and teething syrup with stray lines about girls in baseball and unclear conversations.
MENTIONED IN THIS ARTICLE
D'Annunzio
Pezcara
Also Mentioned on This Page
Ams
Etna
Joe Minster
Horace J. Westvight
Ridgway Co
MK Mele
Topeka Capital
Harper’s Weekly
Family Council
Glenn Photo
Atlanta
Lola
Atlas
Ethel
Maud
SI Girl
Mrs. Winslow
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!