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This newspaper page contains 21 articles. Subscribers can read the full text of each article.
Newspaper
Butler Herald
Location
Butler, Georgia, United States of America
Date
Mar 11, 1913
Page
6
An ad describes Grove’s Tasteless Chill and Fever Remedy as a strong tonic that avoids a bitter taste by dissolving in stomach acids. It promotes Brom Quin ine as a signature ingredient and mentions a druggist’s quip about fleas on a dog, illustrating promotional tone and period flavor.
A short, wry note recalls a bride who lost her speech after fleeing the altar, with Mrs. Jones remarking on the world’s luck and misfortune as an elderly observer nods in agreement. The fragment hints at a minor, tabloid style anecdote from a bygone era.
A brief exchange unfolds as a thirsty girl requests hot lemon ade and a tank keeper replies no, offering only warm beer from a formal bar setting. The scene captures a moment of sharp wit and social tension.
An old Boston Evening Transcript styled unsigned ad promotes Hicks Capucine as a liquid headache remedy. Claims quick relief for sick and nervous headaches and suggests it prevents headaches with a 10c, 25c and Wee price range at medicine stores.
An old advertisement promotes Dr Porter Antiseptic Healing Oil for wounds burns ulcers and skin diseases with prices 25c 50c and 1.00 Also mentions laxative bromine quine and a college ribbon joke and a marine engineering exam anecdote.
Lew Wren of Chicago reports enduring a decade of Tetter before using Tetterine in Columbia. He says the treatment, bought from a druggist, provided complete relief and led to renewed health. The Shuptrine Co selling Tetterine and Soap promotes mail order offers and a free box of We Liver Pills with orders.
A Kansas City family story centers on a devout father and his grandson during breakfast after rain. The boy interrupts a grace with a quip about praying for more than the weather, challenging the grandfather’s reverence and the routine of convert worship.
A spectator notes the celebrated poet Mr Rhymer deep in thought with finger to lip and brow knit. He muses on a verse while recalling daily errands like sugar from the grocer, beef from the butcher, bread payments, and soothing syrup for the baby, wishing Mary would handle them.
A humorously recounts how Robinson ignored a boy asking for help tying a tin can to a dog's tail yesterday. The anecdote paints him as minimally sociable in a light, witty tone.
A chief bookkeeper recounts relief from stomach pain and nervous blues after switching from coffee and tea to Postum. He credits Postum with better health and sharper mental focus during long hours of work, noting a two year period without medicines. The endorsement is promoted by Postum Co and tied to The Road to Wellville booklet.
The state railroad commission released tables of earnings and operating expenses for ten trunk line roads in Georgia for years ending June 30 1910 1911 and 1912. Only the Southern Railway shows a decreased operating expense percentage. most roads rose in gross earnings. Net earnings per mile favor Western and Atlantic followed by Atlanta and West Point. Roads listed include Atlanta Birmingham and Atlanta Atlanta and West Point Atlantic Coast Line Central of Georgia Georgia Railroad Georgia Southern and Florida Louisville and Nashville Seaboard Air Line Southern Nashville Chattanooga and St Louis.
J R Hamilton of Chicago, a national advertising expert, told the Detroit Adcraft club that advertising must give merchandise a voice and stand on its own. He urged ethical codes, distinct messaging, newslike presentation, and warned against overuse of price focus. He predicted future stores will sell with personality, targeting women buyers and community needs.
A business outlook notes that stores push products while neglecting human nature. It argues the focus should shift from pure merchandise to the idea behind what is sold, urging retailers to balance sales with the human element guiding consumer perception.
A leading U S shoe maker argues that store rent and advertising charges per pair fall as sales volume rises. With 20 dollars daily rent and 20 pair sales no ad cost is one dollar per pair, but with 200 pair sales ad spend lowers per pair to 20 cents. Advertising, when shoes are right, drives volume and lowers selling cost per pair. The piece mocks advertisers who say no ads equal better value, comparing to underfunded stores with few salespeople.
Advertising improves consumer knowledge and store displays, spurs competition, and helps set uniform prices. It saves time by eliminating constant haggling and ensures shoppers pay consistent prices across households, reflecting a shift from older bargaining practices to modern consumer behavior.
Advertising as a selling force faced clerk and traveler opposition for years due to the belief that publicity surpassed personal effort. Times changed as salesmen became the main boosters of advertising, recognizing that higher sales lowered selling costs. Manufacturers and merchants now pay higher salaries than ever before.
The piece contrasts poor copycats with merchants who use space wisely and say meaningful things. It notes large ads allow more content, yet quality matters. A third type aims for a national market, proudly promoting a trustworthy product and building brand reach across zones.
Dimond California, near Berkeley and Oakland, hosts Joaquin Miller known as the poet of the Sierras. His living is spread across multiple buildings with a sunlit walk between rooms. Visitors crowd the guest room where he displays relics including a severed ear piece from Alaska.
Afterward a candid exchange reveals a bitter retort between lovers. One quip notes that a marriage would be worse than death, while the other fires back with a grim wish to die if the union never happens, underscoring themes of love and despair.
A female traveler recounts visiting the Zica Monastery near Kraljevo in Serbia. The 12th century cathedral of white marble, frescoed interiors, and a doorway saved the coronation chapel are described. Turks once damaged sacred eyes, and the narrative notes royal burials and a ceremonial relic casket.
Mosquitos of the malarial type swarm over the town of Gatum amid rising Gatum lake and spillway work. Colonel Gorgas had reduced swamps and disease in the canal zone, but new swamps form as work continues. Malaria feared, though easier to control than yellow fever. Thorough swamp investigations and preventive measures underway.
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