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Newspaper
Brownfield News
Location
Brownfield, Texas, United States of America
Date
Dec 22, 1965
Page
2
Sheriff Homer Parker sought a fourth car for his department but no action followed. A check on the Hospital General Fund was ordered and a replacement check authorized. The arthouse will close Monday through Sunday for the holidays, with many offices expected to begin closing around noon Thursday.
Advertising is not a pure cost but a business tool that expands sales and lowers unit costs. Merchants selling low price goods should advertise to gain mass market reach and higher profits. A single ad does not win a campaign. the cumulative effect shapes consumer perception. Direct competition drives lower prices and advertising costs fit within the profit zone.
Terry County Young Farmers held their regular monthly meeting in the AG building at the high school with George Black presenting an income tax talk. Merlin Speed presided and announced plans for the stripping day and the State Young Farmers convention in Austin January 14 and 15. The group will strip cotton for Bill Schofield next Monday, and members were asked to bring strippers and trailers to the Schofield farm to fund the Jerry County Junior Livestock Show in March. Jomum Connally was slated to address at a luncheon January 14. Nickel collectors and local vendors were noted, emphasizing local advertising as a key to their success.
Lieutenant Governor George Bunton of Kiwanis Clubs in West Texas paid an official visit to Brownfield Monday night and presented the program. Mason of Brownfield will be master of ceremonies. Young Farmers registration and reservations are requested, contact Speed. Clois Cato of Lockettville Seed Co led a tour of Lockett Farms and test plots for cotton fertilizer and defoliation. Willis Weber received a plaque for leadership as club president. Bunton introduced Cadet Smith from the Air Force Academy who spoke and showed slides at the academy.
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