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Newspaper
Brookfield Magnet
Location
Brookfield, Illinois, United States of America
Date
Mar 11, 1954
Page
5
A partial fragment describes Buick offering a top of the line model in an extra compact chassis with emphasis on form, comfort, visibility, handling, and price. Mentions Seabury returning in 1954 at a step above previous models.
A whispered preview touts the new 1954 Buick with a 182 horsepower V8 and a comfortable roomy interior. The inviting ad emphasizes smooth performance, luxury feel, and entry price class to draw buyers into the showroom.
Buick introduces the 1954 Buick Special as the lowest priced in its beautiful new line. The ad touts long low styling, roomy luxurious interiors, wider door openings, quieter tires, and the standout Fireball V8 with power heads. It emphasizes performance and upscale features at a step above the low price class.
A man in Madison Wisconsin was picked up for vagrancy while leaning against a hotel and declared he was waiting for a street car. He received a 10 day jail sentence as the last Madison street car had stopped running twenty years ago.
Detroit PowerFlite the new fully automatic transmission on the 1954 DeSoto weighs less and has fewer parts than rivals. L L Woolson president says it blends smooth operation with high performance through a 4.47 to 1 torque multiplication. The design includes a safe shift pattern and an integral hand brake, with starting only in neutral and a single shift from starting gear to direct drive between 15 and 65 mph.
The Palio of Siena, the oldest horse race in the world, embodies color exuberance and pure excitement for Italians. Compared with the Kentucky Derby and Epsom Downs, its unique fervor stands out in British era and Italian culture.
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