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Newspaper
Brookfield Magnet
Location
Brookfield, Illinois, United States of America
Date
Mar 01, 1951
Page
8
Recalls a new industry in soil production led by Mr. and Mrs. Larsen. David Larsen Associates ships normal soil from yards to carloads across the United States, with a recent shipment to Haiti. Promoters claim man made soil mirrors virgin soil and boosts yields of grain fruit and vegetables.
The Magnet becomes one of a few weekly papers to carry full page color display ads. Road King Service Station features a red and black Easter blessing in a 24 page rotary press setup. Early color ads show strong advance sales as advertisers see added value and plan future red black blue and green tones. The process uses color dominated layout plus hand or linotype typesetting with dual photoplaque mats and routing for color separation.
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