Sealed Pumps Protect Tydol Quality in New York
In 1925 New York faced bootleg gasoline undermining trust at the pump. Tide Water Oil and Tydol dealers sealed all Tydol pumps, preventing substitution and advertising the move. The campaign boosted demand, earned editorial praise, and spread to other cities, promising faster starts, better power, and improved mileage as proof of genuine Tydol gasoline.