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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Oct 19, 1921
Page
5
A coupon highlights a product claim that a 10 Se rinse leaves a clean feeling, coats teeth with a viscous film that disappears to reveal whitening, and leaves the mouth alkaline with a refreshing after effect. It suggests measurable benefits for users and their households.
Look now and again in ten days for surprising whiteness. The rinse leaves the mouth alkaline and fresh, fights starch deposits, and mimics the after fruit acid effect. Dentists note Pepsodent users show cleaner films on teeth.
An advertisement urges a ten day test of Pepsodent highlighting five benefits: whiter teeth, cleaner teeth, increased salivary flow, alkaline mouth conditions, and reduced film. It cites modern research and authorities, claiming faster, detectable results and invites readers to judge for themselves.
Modern research shows soap in dentifrices harms tooth enamel by lowering saliva flow and reducing brushing effectiveness. Pepsodent removes soap and uses stronger agents to boost saliva alkalinity and neutralize mouth acids.
The ad claims immediate, natural results from a ten day test. It asserts long research and authority approval, targeting smokers with visible benefits as tobacco stains fade. It urges use by individuals and families to see changes everywhere.
The article explains film as the teeths chronic enemy, causing stains and decay. It highlights Pepsodents claim to remove film daily, notes two film fighting methods in the toothpaste, and invites a ten day test to prove the benefits.
A promotional notice offers a 10 day tube of Pepsodent to every requesting home. A booklet accompanies the tube to explain new effects and a test designed to reveal brighter teeth. The copy promises a life changing concept of dental cleanliness.
Dentists urge early use of Pepsodent from first tooth as children face film attack and decay. The ad argues most children under 15 have some dental trouble and links early care to fewer later illnesses. Mothers encouraged to test Pepsodent to protect their kids’ teeth.
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