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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
May 23, 1918
Page
9
A stylistic appeal warns against aggressive laundering of sheer fabrics and endorses Lux suds for gentle cleaning. It explains why rubbing causes damage to Georgette, satin, and crepe de Chine and urges mild washing to preserve newness.
A vintage promotional piece extols Lux soap for washing dainty items. It urges using hot Lux suds to clean silk collars, delicate laces, woolens, and blankets without damage, claiming fibers stay soft and colors bright. The ad invites readers to try Lux through home laundering, stressing ease and safety for prized textiles.
A vintage laundering guide explains Lux soap method for silk blouses and fine garments. It instructs gentle foaming in hot water, repeated dipping, no rubbing, three lukewarm rinses, and air drying in shade. Georgette crepe and satin pieces require shaping while drying and ironing with a warm, not hot, iron.
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