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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 15, 1922
Page
5
Millions across forty races adopt a new tooth cleaning method after dentists' advice and test results. Film coats are removed, dingy teeth glisten, and smiling becomes more confident. A free 10-Day Tube test is offered with a booklet explaining each effect and a choice between this method and the old.
A dentist removes film from teeth to restore luster, but cleanings occur only twice yearly. Between visits film can dim teeth and cause damage. Pepsodent fights the film twice daily and keeps teeth polished so film adheres less, helping teeth stay whiter and cleaner.
An advertiser urges daily use of a new dentifrice to fight the film coating on teeth that causes tartar decay and pyorrhea. The ad claims two active agents, world wide dentist support, and promises whiter cleaner teeth and visible results in days.
The article explains Pepsodent boosts natural saliva defenses by increasing a starch digestant and saliva alkalinity. It argues traditional dentifrices reduce these agents, leaving teeth vulnerable, while Pepsodent polishes teeth and creates an alkaline mouth environment for ongoing protection.
Claiming beauty hinges on bright teeth, the advertisement urges women to use Pepsodent for a ten day test and notes children are most affected by dental film, with dentists recommending Pepsodent from first tooth appearance.
Advertises immediate and lasting effects from a new toothpaste method. Claims teeth feel clean instantly with a film thinning and whitening as coating dissolves. Encourages sending a coupon for a 10 day tube and notes a forthcoming explanatory book. Leads to a new dental era in a week.
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