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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 15, 1922
Page
14
Liberty cars in Boston displayed by Liberty Motors of Boston Inc draw visitors at the big automobile show. The six cylinder engine powers a larger and better car in open and closed models, designed for attractive appearance and reliable daily performance.
All Dodge car models are shown at the Henshaw Motor Company display near the main entrance. The line includes closed mo dants with disc steel wheels and four door sedans noted for weatherproof construction. A cut away chassis highlights car materials.
The Auburn Automobile Company of Auburn Indiana unveils a new sport model at the show. Built on the standard 651 chassis used by 1922 Auburn six models, it adds four shock absorbers and a muffler cut-out. The sport body features high cowl low sides wide doors and low cushions with nickel plated radiator and moto meter embellishments.
Amos J. Shorey president of the Velie Co states the six cylinder motor is the ideal of power, flexibility, silence and solidity built on years of experience. Velie commits to six cylinder design with in house construction and improved motors.
At Mechanics Building yesterday dealers reported strong sales across cars trucks and accessories during a ten day show with extended hours. Attendees showed real buying interest as prices have fallen in recent months and sport models promise busy roads this summer.
An advertisement promotes the Roman automatic chassis lubricator for Saxon Duplex cars. It claims neglecting grease cups causes more junked cars, and the device makes lubrication quick and easy by supplying oil under pressure to every bearing through a central reservoir under the floor boards.
Fred E. Skeetop of the Paige Detroit Motor Car Co says 1922 means more than a new year. He asserts business should improve but warns car makers and dealers that sloppy methods will fail and only sound economies will sustain manufacturing and merchandising in the new year.
Fred Lucas, general manager of the Mitchell Lucas Company, receives praise for the Mitchell enclosed sedans. The car is described as elegant with superb furnishings and substantial dignity, featuring rich upholstery, lockable doors with storage for toilet and smoking items, Wilton carpets, flush heater, silk curtains, and silver domes and reading lights. The wind shield design adds safety and distinct style.
Guy D. Niles of the Lee Tire and Rubber Co. asserts that business turned a corner with a brisk start in January 1922. He notes improved conditions are real though still uneven and expects momentum into the early months, even for nonseasonal goods.
A Boston man asks what is the heart of the car and is told the battery not the engine. Laula F. R. Raycroft of Exide Battery Depot explains the battery powers the engine and keeps cars moving. Exide service station near Bea con street is praised for convenient location and friendly experts who smooth many bureaucratic hurdles.
The new Buick Special 6-54 roadster, shown by Boston Buick Company, debuts at the New York show. Built on a large chassis with luxury fittings, it features maroon enamel, nickel accents, embossed leather trim, and numerous attached conveniences reflecting Buick’s ongoing popularity.
A Lincoln roadster display draws praise for its long lithe shape and quiet tasteful finish. The eight cylinder Lincoln motor delivers ample power for any road, with high workmanship and durable service promised across all models. Henry Ford’s role in reorganizing Leland Motor Co. attracts wide interest.
A. T. Hart of the A T Hart Company touts the H C S as a mid weight balanced car with smart styling and easy on gas and oil. The spring suspension aids comfort on rough New England roads and the model is praised for durability and low operating costs.
The Willys- Knight and Overland lines see record sales in New England after drastic price cuts. Herbert G. Fitch, Willys- Overland branch manager, reports widespread orders. A Boston showroom features a sleeve valve motor demonstrator inviting public participation.
E A Travers of the Locomobile Company describes a fully equipped Locomobile at delivery. Non skid chains are included, and the closed car features luxury fittings from France such as a silver backed mirror and a plewder puff case. Men receive ash containers and cigar lighters, while dictaphones aid communication with the chauffeur.
A dandruff remedy claims four ounces of plain liquid arvon applied at night dissolves and destroys dandruff. With additional nightly applications itching stops, and hair becomes fluffy and glossy by morning.
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