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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 12, 1919
Page
5
Advertising in The Chicago Tribune reaches a vast five state market built on one seventh of the U S population. Tribune readers form a premier consumer base with 700 000 households linked to its high grade advertising. The audience includes top workers, business owners and housewives across the region.
The Chicago Tribune notes readers have formed a habit of engaging with Tribune advertising. In 1918, 2,994,805 replies to want ads with box numbers were mailed or delivered, with about three times more responding by phone or in person, totaling an estimated twelve million responses.
The Tribune outlines a theory that advertising a product through retail and jobbing channels is wasteful until the trade has stock to meet consumer demand. It argues supply precedes promotion to avoid unsold merchandise and wasted advertising.
The Chicago Tribune reports widespread readership in Illinois Indiana Iowa Michigan and Wisconsin with over 400000 copies sold daily and 700000 on Sundays. Iowa readers pay about 444709 annually for the Tribune and related Sunday and daily issues, highlighting the paper’s high prestige and strong pull in the region.
In Chicago Tribune coverage the "Year of Opportunity" for 1919 highlights the advertising boom anticipated during postwar rebuilding. Businesses seek broader reach as campaigns expand across print and emerging media.
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