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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 10, 1916
Page
16
More than 50 000 fans packed Mechanics Building for the 14th Boston Automobile Show as sales boomed and crowds surged for the penultimate day. Tonight at 10 30 the final lights go out on a milestone event with Miss Myrna Sharlow among today's featured attractions.
Size and quality define the display by the Fostoria Light Car Company. Touring car, roadster and coupe models showcase easily riding, friction free performance, with a standard chassis, extra long cantilever springs, 108 inch wheel base, strong frame, and powerful brakes. Advanced features include Atwater Kent ignition, Zenith carburetor, Allis-Chalmers starting motor and Willard battery.
The Pullman de Luxe coupe is showcased in the Pullman booth balcony attracting thousands of visitors. The car is praised for comfort and winter styling with sliding windows noted as adaptable to showers and wind storms. Sales of the Pullman line are reported as strong.
Nighttime festivities at the Bay State Automobile Association event in Boston featured theater artists, cabaret singers, and numerous factory experts. The buffet lunch and main hall entertainment kept more than a thousand attendees engaged until morning, with plans for an annual stag event.
Hartford Suspension Company of Jersey City displays six shock absorber models at the Auto Show along with the Hartford cushion spring bumper and new auto lifting devices. Highlights include the heavy car special racing model and the Red Rack jack. The cushion spring doubles as a rear suspension device with contraction and recoil. The bumpers protect the car and can bolt on without drilling. The auto jack features a reversing rack for easy load handling. The electric brake weighs 3 pounds and uses a steering wheel controller for skid prevention and tire saving. the Red Rack jack operates from a standing position.
Tonight the Copley Plaza Hotel hosts Automobile Show Night with supper a la carte in the main restaurant tea room and dancing in the grand ballroom from 10 50 p m to 2 a m. The hostelry management promises novel automobile features in a varied programme for hundreds of visiting motorists.
The White Company exhibition highlights a new center cowling design that tucks the back seat and mechanisms away for a clean, graceful car outline. Designers emphasize beauty and comfort over visible machinery, with the 45 touring model featuring hidden compartments and a flush clock panel. Maxwell dealers and speakers from several regions attended the event, praising the styling and organization amid musical parodies and cabaret entertainment.
One hundred Maxwell officials and dealers from across New England gathered at the Hotel Westminster for a 2 pm banquet and entertainment. S. W. Munroe served as toastmaster and John J. Plath, sales manager, spoke on "The Maxwell Sales Organization" detailing progressive policies and operations.
L H Bill of the Thomas B Jeffery Company cites Massachusetts roads as a key factor in rapid car registration growth and a high share of quality cars. He notes New England buyers favor dependable vehicles and that Jeffery aims to satisfy the discerning regional market.
James M. Dunlap announces the Chandler factory will double production for the year led by the famed Chandler Six. Cleveland grows as a major auto hub with new plants from H. J. Walker Company and Briggs Manufacturing near Chandler, painting and upholstering 29,000 bodies and supporting allied industries.
Advertising manager Putnam Drew touts Garford Motor Trucks as the winter solution, noting a New York snowplow push and a record order from the Philadelphia Evening Telegraph. He highlights strong wheels with triple lace spokes, fast tire changes, and overall reliability.
The Houk wire wheel gains popularity as visitors see many fine cars equipped with it at the show. Mitchell & Smith, Inc., distributors for New England, operate from 1092 Commonwealth avenue.
Alfred O. Dunk, president of the Detroiter Motor Car Company, reports strong show attendance and several satisfactory Detroiter Six sales. He notes the Boston display sparked national interest and drove orders through dealers and distributors, prompting factory expansion. Dunk, a seasoned industry financier, has attended 16 consecutive national automobile shows and serves as director in multiple allied firms.
R C Getsinger and R N Harger of Saxon Motor Car Company visit Boston, meet Hawley Cowan executives, and secure a promise to increase Saxon car allotments. Freight embargo lifted, factory to ship 7 cars immediately. trainloads of 75 cars were requested but blocked by factory congestion. Saxon factory runs two shifts. Hawley Cowan showrooms on 889 Boylston Street.
Visitors at the exhibition greet Dunlop tire displays at the James A. Travers booth. Travers, the exclusive New England agent, promotes Dunlop tires as high quality in material, workmanship, resiliency and mileage.
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