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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 10, 1915
Page
14
The advertisement claims the MOLINE-KNIGHT "40" delivers 30 percent more power with sleeve valve motors, plus comfort and efficiency. It highlights an 118 inch wheel base, high tension ignition, full floating spiral bevel rear axle, 34x4 tires, V shaped radiator, electric starting and lighting, left hand drive and center control.
Expert H P Cately, superintendent of Kissel Car truck department, reports a busy Auto Show week with strong sales and many Kissel trucks expected to be in use across the Commonwealth. The lineup ranges from 1500 pound delivery cars to 6 ton capacity trucks, and Tuesday proved a popular day for Massachusetts buyers.
The Braender Rubber and Tire Co of Rutherford New Jersey displays every tire style with a guarantee against defects. The exhibit showcases the company’s quality and workmanship while earning praise from visitors at the Auto Show.
C Linderfer from Atterbury Motor Car Company leads the Boston display. Massachusetts buys two tractors for state farms at South Framingham and Tewksbury. Hearses are the only somber exhibits in trucks. Frank Cunningham of James Cunningham Son & Co arrives to review his exhibit. Wheeler of Philadelphia represents Victor Motor Company and reports the first truck sale to A C Donegan of Bingham, Me for a three ton Victor.
B W Twyman general manager of Interstate Motor Company Munice Indiana says automobile shows prove a prosperous year ahead. Buyers favor medium priced cars due to war and resource conservation. He expects more popular priced cars sold this season and that high priced models will still find a market. His new car is already showing strong interest.
B N Crockett predicts strong demand for the Detroiter car with three customers per Hight, noting surprising interest across New England and strong sales from Maine to Rhode Island. Dealers seek larger allotments while preserving supply for Boston trade.
The private Argo Motor display at the Charles Motor Car Company salesrooms on Commonwealth avenues impressed J. R. Findlater of the Argo office in Jackson Michigan who arrived in town Monday. The cars are not at the Auto Show but attract daily crowds seeking demonstrations of the Argo product.
C. B. Vorhiss an assistant general sales manager of the Oakland Company of Pontiac Michigan paid a hurried visit to J L B Sanders of the local Oakland branch yesterday. He praised the energy of the Oakland branch under Sanders and said it was becoming a leading branch in the sales organization. Sanders has placed 100 cards around the wall in his sales rooms and Vorhiss said they symbolize the goal of reaching 100 cars a month to be among the Oakland leaders.
Elmer Apperson, co builder of Americas first automobile, visits Boston for the Motor Car Show. The Apperson Bros. team earned early records including the first double opposed motor and first electric ignition car, and Apperson now leads 22 years in manufacturing as guest of F. L. Brown of Brown Apperson Motor Car Company in New England.
O J Smith of a major Boston wholesaler describes a Maxwell test trip touring Boston and nearby towns. The car logged 116 miles, used 5.34 gallons of gasoline, 68 stops with 20 idle periods, and the electric starter functioned perfectly on each start. A tire puncture took six minutes to fix and did not cost anything. The day ended with a full report and a busy order sheet.
Lee Anderson of the Hupp Motor Car Company notes the Boston show is among the most important in the big show circuit. He cites extensive ad buys by Boston papers and strong New England demand, with the show signaling the start of the peak selling season.
Automakers pursue comfort with molded upholstery and spinal support in the Jeffery Chesterfield Six. Back upholstery fits occupant’s spine, reducing fatigue from rough roads. Seats are extra deep and feature double coil springs for enhanced ride quality.
Hugh Chalmers of Chal mers Motor Co notes the Boston Automobile Show is among the year’s top events for attendance exhibits and sales. He says the show guides business outlook and reveals consumer demand while highlighting the motor car’s growing role in Boston traffic and daily life.
The E A Gilmore Company, New England distributor for the Lewis Six, announces availability of the Vulcan electric gear shift from Cutler Hammer Manufacturing. The shift uses a button to change gears and includes automatic safety devices to prevent gear stripping, reflecting years of experimental work and government-grade reliability.
The Cole Eight on exhibition tops the show as headliner per Cole Motor Co Boston manager C A Smith. New York visitors exceed 800 on opening day and Chicago show crowds stay strong. Factory notes say car production starts March 1 with positive deliveries assured.
The F. B. Stearns Company introduces its light four Silent Knight with J. H. MacAlman praising its first public view. Production has risen 2 percent since entering the moderate priced field, boosting output to reduce cost per car. Most cars remain standard to keep costs down while preserving color and upholstery options for special orders.
A. I. Philip, named general sales manager of the Dodge Brothers, arrived in Boston after a 25 year career in the auto trade. He has led sales at Morgan & Wright, United States Tire, and Studebaker, and now directs Dodge Brothers sales with a focus on value and growth across the country.
Article notes Premier carriers moved to the rear with manufacturers focusing on them this year. Initial issues with casing chafing were resolved by a steel sheet cradle with enamel, creating a smooth surface.
Paul West showcases a fresh vaudeville style story in the upcoming Sunday Post Magazine. The piece centers on human beings and humor, presenting a lively portrait of performers and life backstage.
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