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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Mar 09, 1912
Page
11
At the Mechanics Building tonight the final selection Home Sweet Home marks the closing of the Boston Automobile Dealers Association 10th annual show. The event has set multiple attendance, exhibit, and sales records with broad public enthusiasm.
The forthcoming Boston Motor Truck Show and current exhibit foster a belief that the automobile is a public utility. Paige, Peerless, Marion, Rambler and other brands showcase innovations such as the Disco self starter, cork insert clutch, and long stroke motors. Exhibitors report strong demand, increasing sales, and record attention from buyers at the Mechanics Building.
Alfred Measure highlights the new Cadillac automobiles from the Cadillac Automobile Company of Boston. The roadster features automatic starting lighting and ignition from one electric system, with no crank and its own electric light. Cadillac sales rose from 410 in 1910 to 500 last year, with 600 orders for 1912, supported by a local service plant stocking parts for quick repairs.
Harry Martin of Tufts College must display exceptional athletic value to avoid being sidelined or traded. The report notes his uncertain standing and potential reassignment if performance does not meet expectations.
James R. McAleer president of the Boston Red Sox placed an order with E A Gilmore for a Chalmers Thirty Six touring car. The Speed Boys aim for high speed all season and McAleer sought a car equal to the team’s pennant race pace and chose a duplicate of the model offered to the league’s most valuable player.
The Lenox car exhibit at the Boston auto show highlights a Boston made vehicle with strong sales. Over 100 cars were already produced at the Jamaica Plain factory and buyers aim for 260 models this season spanning two to five passenger bodies and enclosed variants. Sales manager William Blanchard reports expanding sales staff as the 1912 outlook looks bright.
The Marmon Sociable with a right hand chauffeur entrance and five passenger capacity stands out as a show hit. It features a swinging front seat for two, light overall weight only about 150 pounds above a standard touring car, russet gray exterior with soft red running gear, and luxurious upholstery. The body was custom built by George W. McNear.
Ex Governor Hoke Smith now United States Senator from Georgia selects a 1912 model 50 horsepower Marquette limousine. The Marquette Company of Detroit delivered the car to his Washington residence in January to ease winter travel.
The Goodrich News Service outlines when re tread is warranted by tire condition. Carcass integrity drives advisability. aging rubber worsens wear. A safe rule bans re tread after 3500 miles and emphasizes proper vulcanizing for fabric reinforcement.
In Juarez Mexico on March 8 favorites and long priced horses fell as a hard rubbing front page scene saw top contenders bowled over one after another.
A Lozier representative notes that women largely decide car purchases even against husbands. Detroit records show under 15 percent buy for city use. many women plan trips on tough roads with fixed railroadlike schedules. Chauffeurs handle driving, while owners map routes and speeds themselves. Touring cars with passenger and luggage capacity on varied roads appeal most.
R I Eads of the Premier New England branch reports the Premier chassis on exhibit in Boston is drawing unusual attention. Mechanical experts who examined it say it is the highest quality.
The Premier exhibit features a heavy reinforced frame model carrying the motor clutch and transmission in a direct alignment, plus a De Luxe touring car that is a touring limousine with open and enclosed options. attention also focuses on seven and four passenger touring and clubman types, largely unchanged for three years.
W C Hood, sales manager of the Metzger Motor Car Co, makers of the Everitt, claims six-cylinder models will lead demand. He states authorities acknowledge reduced vibration and crisper power with no gear changes needed across a wide speed range.
Howard A. Matthews of the Jackson Automobile Company announces the 1912 model 45, a 45 horsepower touring car with top windshield speedometer and gas tank. He praises Jackson construction noting a long stroke engine and a unit power plant designed for smooth quiet operation and perfect alignment of parts.
The Winton Company showcases five finished cars and a chassis with the compressed air self-starter, a feature of the Winton Six for five years. EF A Hinchcliffe says the system is mechanically correct, admitting air to cylinders to rotate the motor before ignition. Car makers previously opposed starting on spark but now adopt readily attachable self-starters to existing motors.
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