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Newspaper
Boston Post
Location
Boston, Massachusetts, United States of America
Date
Apr 17, 1918
Page
15
A cryptic line blends a pledge phrase with a wartime bond pitch, invoking allegiance to a personal “thing” and a call to buy a bond amid civic rhetoric. The odd fusion hints at a propaganda style or cheeky motif circulating in a period paper.
An advertisement claims nervous indigestion stems from stress and overwork and promotes Dr Williams Pink Pills as a non alcoholic tonic. It cites Mrs S Lewis of Springfield Mass who reports four boxes improved her digestion and weight and offers free books on nervous diseases and eating. pills priced 50 cents a box, six for $2 50, available via druggist or mail order.
Mary Pickford appears in Boston urging oversubscription as N E Liberty loan chiefs press 2300 local chairmen to exceed quotas. Towns in MA NH ME VT CT report new passers and honor flags as rallies, subscriptions and big gifts roll in from banks unions and firms.
Mayor Peters urged Gilchrist Liberty Bond supporters to buy bonds to aid the nation's crisis. He framed the rally as a call to sacrifice and civic duty and touted strong sales by emphasizing the mayor as a persuasive salesman.
Washington reports nine days of Liberty Loan drive have collected 829.606 million dollars with 2.17 billion still to raise before May 4 to hit a three billion goal. Daily average needed about 120 million. recent day total added 137.994 million.
Mayor Peters spoke to shoppers at Gilchrist & Co urging support for the Third Liberty Loan. Mrs. Cushing Goodhue announced $120,350 in bonds sold to date as the crowd learned bonds start at $50 and rise to $1000 with options like a $1 down and $1 weekly plan. Joseph Finberg bought the first bond at 174 Ruthven Place Roxbury.
Boston insurance men gathered at Faneuil Hall drawing about 1200 attendees. Speeches were delivered by Captain Watt T. Cluverius of the U S Navy and Herbert Parker former Massachusetts attorney general, discussing a combined life and fire insurance policy.
In his address former Attorney General Parker declares Liberty bonds at this time function as life and fire insurance. He argues the nation must fight the war with determined effort, praising the trench troops’ sacrifices and noting many may stay overseas rather than return home.
Mrs Woodrow Wilson, honorary chair of the Woman's Liberty Loan committee in the District of Columbia, will review a parade of women war workers in Washington on April 16. Her role highlights civilian support for the war effort as female labor is showcased.
Harvard students together with university faculty have surpassed 55 000 in subscriptions to the third Liberty Loan. The loan committee reports continued effort despite campus closures and aims to reach 75 000 with faculty totals included if the 50 000 goal is reached next week.
A doctor traced a diphtheria outbreak to decayed vegetable matter in a family's garbage can. The physician urged home sanitation, citing Sylpho-Nathol as a disinfectant. The ad promotes the product, its safety, strength, and availability through druggists and department stores with prices and four bottle sizes.
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