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Supermarket Industry Showcase at Dallas Convention Center
Martin Sloane describes the Food Marketing Institute gathering with 15,000 attendees exploring a 12 acre, three level exhibit. Big brands like Coke, Sprite, Pepsi, Campbell, Kraft and Frito-Lay showcase booths and a high speed checkout counter. He notes innovations in scanning, bagging, and other equipment while sampling snacks and ads, with a side note on refunds and promotions from 1981 offers.
MENTIONED IN THIS ARTICLE
Martin Sloane
Food Marketing Institute
Dallas Convention Center
Whipples
Safeways
Campbell's
Campbell
Kraft