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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Bluefield Daily Telegraph
Location
Bluefield, West Virginia, United States of America
Date
Jun 22, 1933
Page
10
An editorial critiques the rise of extravagant quality claims in gasoline advertising. It notes five major brands promoting premium quality at regular prices, mocks the use of grand superlatives, and foresees a wave of testimonials and staged letters resembling patent medicine tactics.
An editorial from the National Petroleum News comments on industry practices and condemns aggressive sales claims. It argues motorists prefer ads from companies that avoid deceptive methods and promise straightforward, honest descriptions with improvements when available.
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