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Food makers chase natural look with imperfect food
Domino's aims for rustic pizza shapes while McDonald’s egg white layer refuses to be perfectly round and Kraft works to make turkey slices look homemade. Industry studies show brands tweaking color, texture, and edge irregularities to signal naturalness, driving growth while inviting debate over authenticity.
MENTIONED IN THIS ARTICLE
New York
Domino’s
McDonald's
Kraft Foods
Paul Morin
Kraft
North America
Euromonitor International
Michael Cohen
Yu’s
Stern School of Business
Michele Simon
Hillshire Brands Co
Sean Connolly
Connolly
Hillshire
Chicago
Reggie Moore