Advertising strategies to boost newspaper impact in tough times
Greg Jordan reports on Thomson Newspapers marketing chief Ken McElroy advising area merchants to craft ads with clear location and hours, strong headlines, dominant visuals, and purposeful white space. He warns against clutter and highlights readers’ impulse buys driven by price, value, and emotional appeal.
MENTIONED IN THIS ARTICLE
United States
Ken McElroy
Thomson Newspapers
McElroy
Local graduate joins Keyser law firm as associate
People R. Keith Flinchum of Princeton has accepted an associate post with Charles W. Smith, S.C., in Keyser West Virginia after passing the bar exam and being admitted to practice before the West Virginia Supreme Court and the Southern District Federal Court. He is a Princeton High School graduate with a WVU degree, a Thomas Cooley Law School JD, and studies at South Texas College of Law.
MENTIONED IN THIS ARTICLE
R. Keith Flinchum
Ronald and
Helen Flinchum
Princeton
Charles W. Smith
S.C
Keyser
W.va
Flinchum
West Virginia
Su- Flinchum Preme Court
Southern District Federal Court
Princeton High School
West Virginia University
Morgantown
Thomas Cooley Law School
Lansing
Mich
South Texas College of Law
Houston
Texas
Credit unions not labor unions in Bluefield area
Local credit union manager explains credit unions are member owned savings and loan institutions governed by volunteers. They offer loans and savings with profits returned as dividends and refunds. Most loans exclude real estate and mergers shrink smaller unions. Members remain regardless of job changes. confusion with labor unions persists.
MENTIONED IN THIS ARTICLE
Bluefield
Carolyn Neale
National Employees Federal Credit Union
U.S
Greater Bluefield Credit Union
Neale
Savings & Loan
West Virginia
Wheeling
Greater Bluefield
She
West Virginia Credit Union League
Parkersburg
Neal
National Credit Union Administration
Washington D.C
Job hunting tips from a sharp interview tale
A seasoned writer recalls a graduate job pitch gone wrong and shares tough lessons. A polite young man, eager for feature writing, misreads the field and shows scant prep. The author contrasts his approach with better strategies used by half of applicants and recounts a vivid PR interview rebuke.
MENTIONED IN THIS ARTICLE
Placement
New York City
Laser disc movies gain ground as future video medium
Major stores in Mercer County rent laser discs highlighting 400 line picture quality and CD like sound. Manager John Bailey notes 217 titles at New Concept Video with discs cheaper to buy and more durable than tapes. Experts at The Sound Post say laser discs offer sharp images, digital sound, and compatibility with CD stereos, with prices from 299 to 899.
MENTIONED IN THIS ARTICLE
Mercer County
John Bailey
New
Bailey
Jim Thomas
Sound Post
Princeton
Thomas
Fea
Carolina Discount Furniture Opens Downtown Bluefield Store
Bluefield new furniture retailer Carolina Discount Furniture moves into the Landmark Mini Mall on Federal Street, adding a downtown Bluefield showroom from next week. Co owner Ronnie Jones notes the shop will stock reproduction antique furniture and showroom samples, discounting 30 to 50 percent off wholesale. He aims to bring North Carolina prices to the area and hopes the downtown move boosts foot traffic and recalls of a once bustling main street.
MENTIONED IN THIS ARTICLE
Bluefield
Federal Street
Carolina Discount Furniture
Blue Prince Plaza
Green Valley
Carolina
Ronnie Jones
Jones
Carolina Discount
Carolinas
North Carolina
Greg Jordan
Also Mentioned on This Page
The
Daily Telegraph
Princeton High
Keyser Law Firm
Credit Unions
Labor Unions
By Mark Patinkin
Providence Journal
Chris Haga
Radio Shack
Mercer Mall
Haga
New Concept Video
Landmark