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Brown Sugar Breakthrough Demonstrated by Brochure Gimmick
New York American Sugar Co promotes a revolutionary brown sugar that supposedly won’t harden or cake. A sample folder from Ted Bates & Co showed sugar flowing in a celophane slot, but a reporter found it tasted like brown sand. Bates defended the stunt as a demonstration technique.
MENTIONED IN THIS ARTICLE
New York
American Sugar Co
Ted Bates & Co
Wall Street Journal
William Peters
Bates